New brand features starters, alternators, and diesel aftertreatment parts

LONG BEACH, Calif. – DENSO Products and Services Americas, Inc. (DPAM), an affiliate of leading global mobility supplier DENSO Corp., unveiled its new PowerEdge brand of starters, alternators and DPF, DOC units for Class 8 trucks today at Heavy Duty Aftermarket Week (HDAW) ’19 in Las Vegas. The stand-alone line of heavy-duty aftermarket products pairs the company’s world-class engineering, design and standards with its supply chain partnerships to meet the industry’s growing demand for premium parts at competitive prices.

As part of the launch, DPAM also unveiled, its new dedicated website with detailed information on applications and part numbers.

“PowerEdge delivers better-than-best technology and parts to the heavy-duty market at better-than-best prices,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing at DENSO Products and Services Americas. “We’ve stepped up in a big way to deliver the higher performance, fuel efficiency, durability and value our customers need to succeed.”

The new suite of PowerEdge products meets and exceed the increased electrical demands and emissions control requirements of the heavy-duty trucking industry from the largest companies with the newest fleets to individual operators seeking the highest quality parts for used trucks. PowerEdge builds on DPAM’s expertise with starters, alternators, and aftertreament products – diesel particulate filters (DPFs) and diesel oxidation catalysts (DOCs) – in the heavy-duty segment, as well as the company’s proven track record for excellence in innovation and craftsmanship with all its automotive products.

PowerEdge Starters

PowerEdge starters feature 12 part numbers with 31,000 applications that cover more than 90 percent of all Class 8 trucks on the road today. High-performance features include over crank protection that constantly monitors internal temperatures to guard against thermal damage, and integral magnetic switch technology that reduces voltage drop, ensuring the solenoid receives maximum voltage under all starting conditions. All units are 100 percent new and come with a one-year/unlimited mileage warranty. Customers are ordering now, and shipping will begin in February.

PowerEdge Alternators

Beginning this summer, four 12-volt 170-amp PowerEdge alternators in pad mount and J180 mount types covering nearly all Class 8 trucks in operation will be available. Each unit is built with segment conductor (SC) technology that incorporates a square wire copper stator for a lightweight alternator with superior efficiency, better conductivity, higher amps at idle and cruising speed, and improved airflow for cooling and longer life. All units are 100 percent new and come with a one-year/unlimited mileage warranty.

PowerEdge DPFs and DOCs

Available now are PowerEdge aftertreatment products: 53 DPFs with 335 applications and 23 DOCs with 92 applications covering 93 percent of heavy-duty market for 2007 or newer Class 8 trucks. PowerEdge also offers 17 DPFs and DOCs covering all diesel applications in the light- and medium-duty markets.

All DPFs and DOCs meet or exceed original equipment (OE) quality. Advantages of the 100 percent U.S. sourced components include high-grade stainless steel canisters that increase durability and resist corrosion, advanced filter coating and tough cordierite substrates that reduce active regeneration, decreased backpressure for enhanced performance for fuel and time savings and improved thermal stability and efficiency.

Backed by a three-year, unlimited mileage warranty, PowerEdge DPFs and DOCs for the heavy-duty market are made to keep Class 8 trucks out of the shop and on the road. Trucking executives overwhelming rank emissions problems as the prevailing reason for maintenance-related downtime, according to a recent survey by CK Commercial Vehicle Research. Light- and medium-duty DPFs and DOCs have a two-year/36,000-mile warranty.

HDAW attendees are invited to Booth 905 to learn more about PowerEdge and the growing product line for the heavy-duty market. “We’re rolling out the PowerEdge brand today, and we’re planning for tomorrow,” Mejaly said. “As technology and other requirements evolve, the industry can count on PowerEdge to meet customers’ changing needs over the long haul.”

HDAW is North America’s largest gathering of the independent heavy-duty industry, with more than 2,300 executives, distributors, manufacturers, suppliers, service providers and others attending the four-day trade show. For more information on PowerEdge starters, alternators, DPFs and DOCs, visit Booth 905 throughout HDAW ’19. Details are also available at


DENSO is a $48.1 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today, including Toyota, Honda, FCA, GM, Ford, Volvo, and Mercedes-Benz. With manufacturing at its core, DENSO invests in its 220 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 8.8 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2018. For more information, visit global DENSO.

In North America, DENSO employs 24,000+ engineers, researchers and skilled workers across 31 sites in the U.S., Canada and Mexico. In the United States alone, DENSO employs 17,000+ employees across 11 states and 25 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2018, DENSO in North America generated $10.9 billion in consolidated sales.

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Contact: Dan Alf
DENSO Products and Services Americas Inc.

Phone: (310) 513-7353
[email protected]