Exhibit showcases DENSO’s aftermarket brake kits, radiator for hybrid vehicles, PowerEdge® parts for heavy-duty vehicles and MovinCool® spot cooling unit
LONG BEACH, Calif. – PowerEdge, a brand of DENSO Products and Services Americas, Inc. specializing in high-quality, competitively priced commercial and heavy-duty aftermarket products, will make its debut on the auto racing circuit as the presenting sponsor of the 37th annual DENSO NHRA Sonoma Nationals. The July 25-27 race in Northern California’s scenic wine country is the 12th of 20 weekend events that make up the 2025 NHRA Mission Foods Drag Racing Series season.
“We are thrilled to sponsor the Sonoma Nationals and showcase our PowerEdge brand of starters, alternators and diesel aftertreatment products for medium and heavy-duty vehicles,” said Jose Ramirez, senior manager of sales. “The NHRA fanbase is passionate about automotive quality and performance. We design and build PowerEdge products with the same passion.”
PowerEdge products are built to meet and exceed the increased electrical demands and emissions control requirements of today’s heavy-duty trucking industry. NHRA fans will have multiple opportunities to learn about and purchase PowerEdge products, including at Nitro Alley where PowerEdge aftermarket medium- and heavy-duty starters, heavy-duty alternators, and heavy-duty diesel particulate filters and diesel oxidation catalysts for buses, trucks and other commercial and industrial vehicles will be on display at the PowerEdge booth.
A trademark of DENSO Products and Services Americas, PowerEdge is building on DENSO’s long-standing tradition of supporting world-class auto racing by sponsoring the Sonoma Nationals. For more than half a century, DENSO has sponsored professional motorsports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. PowerEdge components are among DENSO’s precision original equipment and replacement auto parts that motorists depend on every day to keep people and cargo moving safely and efficiently at an affordable price. For more information on PowerEdge, visit www.PowerEdgeProducts.com.LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., an affiliate of leading mobility supplier DENSO, will celebrate the 25th anniversary of its First Time Fit® replacement auto parts at the 2025 Automotive Aftermarket Products Expo (AAPEX), Nov 4-6., at the Venetian Expo in Las Vegas.
DENSO welcomes attendees to Booth #A4638 on Level 2 of the expo hall where DENSO’s new multifunction radiator for hybrid vehicles will make its trade show debut. DENSO also will spotlight its aftermarket brake pad kit, its PowerEdge® products for trucks and other heavy-duty vehicles, and its industry-leading portable air conditioner, the MovinCool® Climate Pro X14.
“Twenty-five years of proven success demonstrate that our First Time Fit® auto parts deliver exactly as promised — reliable performance and hassle-free installation,” said Jose Ramirez, Senior Manager of DENSO’s Light Duty and Heavy Duty Aftermarket Sales. “First Time Fit® ensures motorists can return to the road with confidence, knowing the repair will be done right the first time.”
DENSO’s First Time Fit® aftermarket products include A/C compressors, starters and alternators, oxygen and tire pressure sensors, relays and ignition wire sets, fuel pumps, cabin air, oil and air filters, wiper blades, radiators, evaporators and more. Built and tested to meet and exceed original equipment standards, these precision replacement parts cover nearly every make and model of cars and trucks on the road today.
Also, DENSO will feature the following products at AAPEX 2025:
- Multifunction radiator for hybrid vehicles: As a leading supplier of engine cooling technology, DENSO is introducing its new radiator that simultaneously cools gas engines and batteries on hybrid vehicles. The new unit builds on DENSO’s track record of delivering radiators with unmatched performance, reliability and fitment to the aftermarket.
- Brake pad kits: Introduced in 2024, DENSO’s First Time Fit® premium brake pads outperform the competition in the categories of noise, vibration, durability and low rotor wear. DENSO brake pads are 100% copper-free, exceeding industry standards for complying with federal requirements to reduce copper content. All kits include stainless steel hardware and grease packets.
- PowerEdge® products: Starters, alternators and nitrogen oxide (NOx) sensors are among DENSO’s PowerEdge® brand of competitively priced aftermarket products for medium-duty and heavy-duty vehicles. All PowerEdge® products are designed to meet and exceed the power demands and cranking cycles of today’s commercial and industrial trucks and fleets.
- Climate Pro X14: MovinCool®, DENSO’s brand of portable cooling units, includes this compact, powerful model. Quiet and reliable, the Climate Pro X14 is programmable and features wireless connectivity for remote monitoring. Climate Pro X series portable coolers are ideal for various commercial and industrial applications.
Throughout the three-day show, DENSO representatives will be available to conduct business directly with customers and companies interested in DENSO’s original-equipment quality aftermarket products, advanced technology, and award-winning customer support services. More information about DENSO products and services is available at www.densoautoparts.com.
AAPEX is the premier trade show for the global automotive aftermarket industry valued at more than $2.3 trillion. In 2024, the event drew more than 45,000 attendees from 128 countries and more than 2,600 exhibitors from 46 countries.
About PowerEdge
PowerEdge® is a value-driven line of high quality and durable aftermarket products, designed to deliver performance, and reliability. Backed by the sales, service, and logistics support of DENSO Products and Services Americas, Inc.—DENSO’s North American aftermarket headquarters in Long Beach, California—PowerEdge brings trusted quality at a competitive price. For more information, visit https://www.poweredgeproducts.com.
About DENSO
Globally headquartered in Kariya, Japan, DENSO is a $47.9 billion leading mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in around 180 facilities worldwide to provide opportunities for rewarding careers and to produce cutting-edge electrification, powertrain, thermal and mobility electronics products, among others, that change how the world moves. In developing such solutions, the company’s 158,000 global employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. DENSO spent around 8.6 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2025. For more information about DENSO’s operations worldwide, visit https://www.denso.com/global/en/.
In North America, DENSO is headquartered in Southfield, Michigan, and employs 27,000+ team members across nearly 50 sites in the U.S, Canada and Mexico. In the fiscal year ending March 31, 2025, DENSO in North America generated $12.5 billion in consolidated sales. To learn more about DENSO operations in the region and explore career opportunities, please visit https://www.denso.com/us-ca/en/.